Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | awareness behaviour brand celebrity endorsement image intention purchase |
| Online Access: | http://dolgozattar.uni-bge.hu/52826 |
MARC
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
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| 100 | 1 | |a Mocanu Iulia | |
| 245 | 1 | 0 | |a Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention |c Mocanu Iulia |h [elektronikus dokumentum] |
| 520 | 3 | |a The paper displays what celebrity endorsement, brand awareness and image, and purchase intention are. Celebrity endorsement is a marketing tool that implies using a celebrity to advertise a brand, product, or service. It is ab powerful tool and the author has made an intention to investigate its impact. The sole purpose of the paper is to investigate the relationship between CE and the abovementioned features by conducting research. The research includes a literature review, quantitative data research, and an interview. | |
| 695 | |a awareness | ||
| 695 | |a behaviour | ||
| 695 | |a brand | ||
| 695 | |a celebrity | ||
| 695 | |a endorsement | ||
| 695 | |a image | ||
| 695 | |a intention | ||
| 695 | |a purchase | ||
| 700 | 1 | |a Sarkadi Katalin |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/52826/1/Thesis%20Mocanu%20Iulia.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/52826/2/BA%20KM%20angol%20bi%CC%81ra%CC%81lati%20lap%20BELSO%CC%8B_Iulia_Mocanu_Sarkadi_Katalin.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/52826/3/BA%20KM%20angol%20b%C3%ADr%C3%A1lati%20lap%20K%C3%9CLS%C5%90_Mocanu_Iulia_SzSzil%C3%A1rd.pdf |z Dokumentum-elérés |