Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention

Examining the Influence of Athlete Endorsements on the Value of a Brand
‌: Alanchis Bounbalamy

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

The Branding efforts and Brand Image of Budapest and Prague A Comparison
‌: Nagy Dániel Oszkár

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter
‌: Le Trung Hieu

The evolution of brand awareness in the receptive human mind
‌: Csapó Vanda Médea

Effects of social media on brand awareness A case study of Ryanair
‌: Coko Lejla

The Impact of City Branding on the Image of Budapest
‌: Tóth Melitta

Examining the relationship between restaurant experience and brand loyalty intention
‌: Iabloncsik Jasmina-Bianca

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

Cultural differences in brand image perception Luxury brands in Hungary,France and the United States
‌: Kraszkó Döníz

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

Exploring European Destination Branding for Enhancing Georgia's Tourism Industry
‌: Iashvili Giorgi

Analysis of consumers' purchase decisions by live broadcasting in the internet celebrity economy
‌: Zhao Shiqi

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

The Implementation of online marketing tools to raise customer awareness
‌: Szabó Richárd

Supply Chain Management and its effect on the brand's image
‌: Jurkinya Petra

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita

Enhancing University Branding through Fostering Intercultural Sensitivity A Comparative Study of Domestic Students in Various Bachelor Programs
‌: Hajeer Ahmad, et al.
Megjelent: (2024)

The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists
‌: PUSPITA DYAH AYU

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Brand awareness through social media and influencer marketing - Case study Kincsem Hungary
‌: Kovács Anna

Enhancement of Small and Medium Enterprises through implementation of Controlling Tools and Methods.
‌: Erdenekhuu Otgon-Erdene

The operation, brand building and marketing tools of plastic-free groceries in Hungary
‌: Rudolf Rebeka Mónika

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

Effect of storytelling marketing on Brand Image of a company in the food and beverage industry.
‌: Kozhabayeva Madina

The Importance Of Branding to Develop The Tourist Destination Image – Case of Mallorca in The Balearic Islands
‌: Souhal Marouane

Marketing with or without celebrity
‌: Székelyhidi Zsanett

What factors lead to higher brand awareness of Zeropoint. IT and can online marketing play a role in this?
‌: Farkas Andrea
Megjelent: (2013)

a tool of the south korean effective branding - a comparative study with brazil, hungary, and türkiye
‌: Monteiro Guerra Silva Isabella

The role of celebrities in the world of influencers
‌: Szigeti Márk

China Uses Public Diplomacy To Enhance National Image Under The Belt And Road Initiative - The Case Of Pakistan
‌: Yin Yu