Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry

The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
‌: Ewusi-Ansah Paulina

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Effect of storytelling marketing on Brand Image of a company in the food and beverage industry.
‌: Kozhabayeva Madina

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

Factors that Influence the Purchasing Behavior of Cosmetics Products in Yemen
‌: Taher Buthina Abdulghani

The influence of Kols on the belief and purchasing decision in the Cosmetic field of Young Vietnamese Women in Generation Z through TikTok platform in Vietnam
‌: Nguyen Linh Chi

The effect of corporate branding on consumer behavior
‌: Lukács Réka

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita

The importance of emotions in the purchase decision making process
‌: Kátai Luca

How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
‌: Jin Yipei

Analysis of consumer behavior in the natural cosmetics market in Hungary
‌: Csecsődi Vanessza Petra

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

The Influence of Viral Marketing on consumers’ decisions
‌: Albunni Yazan

Exploring Factors Influencing Consumer Purchase Decisions of Thai vs. Locally Produced Non-durable Household Goods in the Laos Market
‌: Phumasavath Kitsada

Development of the gaming industry and its economic effects worldwide
‌: Fabó Ákos

Healthy eating and consumer food purchasing habits
‌: Nagy Dániel

Diversification in the cosmetic industry through the company L’Oreal
‌: Südi Sára Éva
Megjelent: (2019)

The spread of electromobility and its implications for policy, consumer behaviour and the automotive industry
‌: Bagó Vilmos

The impact of influencer marketing on consumer decision-making
‌: Pichler Anna Ágnes

Car Buying Habits in Hungary. The Decision-Making Process Before Purchasing
‌: Kertész István

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

Growing Economy of Cruelty-Free Cosmetics, with an emphasis on Central/Eastern and Western European National Cosmetics Industry Comparison
‌: Papp Boglárka Edit

What is the Effect of Music on Purchasing Behavior?
‌: FAKHREDDINE YOUSSEF

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

The Branding efforts and Brand Image of Budapest and Prague A Comparison
‌: Nagy Dániel Oszkár

The Impact of City Branding on the Image of Budapest
‌: Tóth Melitta

The role of TripAdvisor in consumers' decision making processes
‌: Gonda Fruzsina Anna

Greenwashing What is it And How Does it Affect Consumer Behavior and Attitudes?
‌: Nustas Minas

Recognising the New Trends in the Decision Process of Tourism Consumers
‌: Bal Dalma, et al.
Megjelent: (2019)