Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | brand image consumer behaviour cosmetic industry greenmarketing greenwashing Perceptions purchasing decision sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/52876 |