Product Placement and Brand Building in Video Games
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | advergaming advertising brand building e-Sport esport Esports product placement streaming video games Virtual Reality |
| Online Access: | http://dolgozattar.uni-bge.hu/52978 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
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| 005 | 20240220150402.0 | ||
| 008 | 240220suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Rigó Ferenc | |
| 245 | 1 | 0 | |a Product Placement and Brand Building in Video Games |c Rigó Ferenc |h [elektronikus dokumentum] |
| 520 | 3 | |a This thesis dives into the world of product placement in video games. Through the study, I attempt to uncover how brands are integrated into gaming and different kinds of experiences, exploring common methods, ethical considerations, and the rising influence of video game streaming. A survey conducted with 114 participants and an interview with a marketing professional help to understand the effectiveness of placements and ethical viewpoints and also add practical perspectives. In the summary, I attempt to offer recommendations for marketers, emphasizing innovation and adapting to changing consumer tastes, while being mindful of limitations. | |
| 695 | |a advergaming | ||
| 695 | |a advertising | ||
| 695 | |a brand building | ||
| 695 | |a e-Sport | ||
| 695 | |a esport | ||
| 695 | |a Esports | ||
| 695 | |a product placement | ||
| 695 | |a streaming | ||
| 695 | |a video games | ||
| 695 | |a Virtual Reality | ||
| 700 | 1 | |a Molnár Dr. Zsolt |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/52978/1/Product%20Placement%20and%20Brand%20Building%20in%20Video%20Games.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/52978/2/Rig%C3%B3%20Ferenc_BA%20KM%20angol%20b%C3%ADr%C3%A1lati%20lap%20K%C3%9CLS%C5%90.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/52978/3/Rigo_Ferenc_BA_Eng.pdf |z Dokumentum-elérés |