Product Placement and Brand Building in Video Games

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Bibliographic Details
Main Author: Rigó Ferenc
Other Authors: Molnár Dr. Zsolt
Format: Thesis
Kulcsszavak:advergaming
advertising
brand building
e-Sport
esport
Esports
product placement
streaming
video games
Virtual Reality
Online Access:http://dolgozattar.uni-bge.hu/52978