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Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry

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Bibliographic Details
Main Author:	Bayanjargal Purevjargal
Other Authors:	Gajzágó Dr. Éva Judit
Format:	Thesis
Kulcsszavak:	business marketing consumer behaviour Perfume Industry purchase decision sensory marketing
Online Access:	http://dolgozattar.uni-bge.hu/53015

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