The Impact of the Internet-based marketing activities on the intelligence of Mongolain digital users
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| Format: | Thesis |
| Kulcsszavak: | decision making e-business internetmarketing marketing online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/53033 |
| Abstract: | The study reveals that over a thousand people in Mongolia use the internet for information, with relationships being shaped by factors like colleagues, relatives, and shared hobbies. The internet has become a household term among Generation Y and Generation Z in Mongolia since 2015. Digital marketing strategies have gained attention as businesses expand their customer base. However, there is a lack of research on the influence of internet marketing tactics on digital marketing. The COVID-19 pandemic has forced businesses to adapt to new standards, making traditional marketing methods less effective. Online shopping has increased, leading to many conventional businesses shifting their operations online. Understanding how internet marketing strategies influence the mental processes and shopping behaviors of digital customers in Mongolia is crucial for businesses to succeed during difficult times. |
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