The impact of AI on the Effectiveness of Communication & Online Marketing Strategies An Analysis of Customer Engagement and HR ROI
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Dokumentumtípus: | Diplomadolgozat |
Kulcsszavak: | artificial intelligence impact of ai on customer engagement marketing strategies online marketing ROI |
Online Access: | http://dolgozattar.uni-bge.hu/53036 |
Kivonat: | In today's evolving digital environment, the arena of marketing is not left untouched. Artificial Intelligence (AI), a potent force of modern technology, is leaving its indelible imprint, heralding an era of unforeseen possibilities. Within the fleeting span of recent months, AI has unfurled a panorama of potential that is recalibrating the ways we connect with customers and construct our marketing frameworks. Manifesting as a luminary of innovation, AI generously bequeaths incisive insights into the intricacies of customer desires and needs, thereby enhancing the scope and impact of marketing endeavors. |
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