The impact of AI on the Effectiveness of Communication & Online Marketing Strategies An Analysis of Customer Engagement and HR ROI

Elmentve itt :
Bibliográfiai részletek
Szerző: Duric Ahmed
További közreműködők: Sarkadi Katalin
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:artificial intelligence
impact of ai on customer engagement
marketing strategies
online marketing
ROI
Online Access:http://dolgozattar.uni-bge.hu/53036
Leíró adatok
Kivonat:In today's evolving digital environment, the arena of marketing is not left untouched. Artificial Intelligence (AI), a potent force of modern technology, is leaving its indelible imprint, heralding an era of unforeseen possibilities. Within the fleeting span of recent months, AI has unfurled a panorama of potential that is recalibrating the ways we connect with customers and construct our marketing frameworks. Manifesting as a luminary of innovation, AI generously bequeaths incisive insights into the intricacies of customer desires and needs, thereby enhancing the scope and impact of marketing endeavors.