Marketing strategy during an economic depression
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| Format: | Thesis |
| Kulcsszavak: | 2008 recession Collingo guerilla marketing marketing campaign marketing tools marketingcommunication online marketing Small business small company |
| Online Access: | http://dolgozattar.uni-bge.hu/53042 |
| Abstract: | My thesis is about a small company's (Collingo Oktató és Szolgáltató Kft.) marketing strategy and changes during the 2008 recession. In my thesis I inspect Collingo's marketing strategy and the change which they made in marketing during their operation. I also inspect the marketing budget's change during the 2008 recession in case of Collingo. At the end of my thesis I would like to analyze the best working marketing tools, communication channels and strategies and give advice to small business owners. Also my thesis contains some analyzation of guerilla marketing methods and seeing if those methods work better in case of a small comapny or not. In my thesis there will be answer for all of those questions and problems. |
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