Le Trung Hieu & Gajzágó Dr. Éva Judit. The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter.
Chicago Style (17th ed.) CitationLe Trung Hieu and Gajzágó Dr. Éva Judit. The Impacts of Collectivism-oriented Social Media Marketing Activities on Brand Equity and Purchase Intention in Vietnam - Case Study of a Local Footwear Brand Biti’s Hunter.
MLA idézésLe Trung Hieu and Gajzágó Dr. Éva Judit. The Impacts of Collectivism-oriented Social Media Marketing Activities on Brand Equity and Purchase Intention in Vietnam - Case Study of a Local Footwear Brand Biti’s Hunter.
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