Le Trung Hieu & Gajzágó Dr. Éva Judit. The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter.
Chicago Style (17th ed.) CitationLe Trung Hieu and Gajzágó Dr. Éva Judit. The Impacts of Collectivism-oriented Social Media Marketing Activities on Brand Equity and Purchase Intention in Vietnam - Case Study of a Local Footwear Brand Biti’s Hunter.
MLA (8th ed.) CitationLe Trung Hieu and Gajzágó Dr. Éva Judit. The Impacts of Collectivism-oriented Social Media Marketing Activities on Brand Equity and Purchase Intention in Vietnam - Case Study of a Local Footwear Brand Biti’s Hunter.
Warning: These citations may not always be 100% accurate.