The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter
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| Format: | Thesis |
| Kulcsszavak: | advertisements brand equity collectivism collectivistic appeals local brand Purchase Intention social media marketing activities Vietnam |
| Online Access: | http://dolgozattar.uni-bge.hu/53049 |
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