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An exploratory study of the attitude of young vietnamese consumers toward the usage of sex appeal advertising in cosmetic category

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Bibliographic Details
Main Author: Luong Thi Hue
Other Authors: Gajzágó Dr. Éva Judit
Format: Thesis
Kulcsszavak:Attitude
beauty products
cosmetic brands
nudity
Sex appeal advertising
Vietnam
z generation
Online Access:http://dolgozattar.uni-bge.hu/53056
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