The effectiveness of a certain digital product’s promotion on social media
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Digital marketing digital product marketing promotion sales |
| Online Access: | http://dolgozattar.uni-bge.hu/53061 |
| Kivonat: | Digital marketing is becoming an increasingly essential field critical to internet enterprises' success. However, efficient use of social media, particularly for promotingonline items, is vital. This thesis investigates how to promote digital products efficiently via social media platforms. The study covers the theoretical foundations of digital marketing and digital products, a strategy analysis, an investigation of various social media platforms, and a complete description of digital items and the websites that offer them.In the first half of this paper, I'll go over the fundamental principles and tactics of digital marketing, emphasizing the factors critical to the success of social media promotion. To help me traverse the complex world, I also analyze the various social media platforms, describing their characteristics and user base makeup. Based on my own experience, as a measure of the experimental research will assess the efficiency of online product promotion for an online Notion template promotion in the second half of the research. I will utilize questionnaires to collect opinions from online users and analyze the efficiency of online promotion, especially of digital products. All measured data collected for2022. |
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