Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | awareness CSR Purchase decisions sustainability Unilever |
| Online Access: | http://dolgozattar.uni-bge.hu/53089 |
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| 100 | 1 | |a Trombitás Lili | |
| 245 | 1 | 0 | |a Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions |c Trombitás Lili |h [elektronikus dokumentum] |
| 520 | 3 | |a As customers and stakeholders want businesses to play a more active role in tackling social and environmental concerns, corporate social responsibility is a crucial issue in today's business world.The purpose of this study is to examine Unilever's corporate social responsibility programs in Hungary with a particular emphasis on how these programs affect the company's standing and ability to compete and the connection between corporate social responsibility and purchase decisions. This study utilises a combination of primary research, and secondary literature review to examine sustainability, moral choices, and brand-centric decision-making. The thesis makes suggestions for continuous investment in sustainable practises and strategic communication. | |
| 695 | |a awareness | ||
| 695 | |a CSR | ||
| 695 | |a Purchase decisions | ||
| 695 | |a sustainability | ||
| 695 | |a Unilever | ||
| 700 | 1 | |a Sarkadi Katalin |e ths | |
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