Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions

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Bibliographic Details
Main Author:	Trombitás Lili
Other Authors:	Sarkadi Katalin
Format:	Thesis
Kulcsszavak:	awareness CSR Purchase decisions sustainability Unilever
Online Access:	http://dolgozattar.uni-bge.hu/53089

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