Launching a Brand into a New Market On the example of Hungarian men’s suit brand

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Bibliographic Details
Main Author:	Otgonbayar Telmuun
Other Authors:	Gajzágó Dr. Éva Judit
Format:	Thesis
Kulcsszavak:	business planning marketing men's suit Mongolia TITEM
Online Access:	http://dolgozattar.uni-bge.hu/53095

MARC


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040			\|a BGE Dolgozattár Repozitórium \|b hun
041			\|a en
100	1		\|a Otgonbayar Telmuun
245	1	0	\|a Launching a Brand into a New Market On the example of Hungarian men’s suit brand \|c Otgonbayar Telmuun \|h [elektronikus dokumentum]
520	3		\|a This thesis explores the strategic approach to launching a men's suit brand into a new market, focusing on the context of Mongolia. The study delves into economic analysis, the men's suit market in Mongolia, and strategic entry approaches. Additionally, it investigates marketing strategies, including branding, brand equity, marketing mix, competitive advantage, and green marketing. The methodology encompasses both secondary and primary data collection methods, including online questionnaires and in-depth interviews. The results and discussions section evaluates primary data, analyzes the men's suit market, and examines media usage in Mongolia. The thesis concludes with proposals for market entry and summarizes the findings, emphasizing the significance of adapting to the dynamic Mongolian market.
695			\|a business planning
695			\|a marketing
695			\|a men's suit
695			\|a Mongolia
695			\|a TITEM
700	1		\|a Gajzágó Dr. Éva Judit \|e ths
856	4	0	\|u http://dolgozattar.uni-bge.hu/53095/1/Thesis_Telmuun_Last.pdf \|z Dokumentum-elérés
856	4	0	\|u http://dolgozattar.uni-bge.hu/53095/2/OT%20BA%20KM%20angol%20b%C3%ADr%C3%A1lati%20lap%20BELS%C5%90.pdf \|z Dokumentum-elérés
856	4	0	\|u http://dolgozattar.uni-bge.hu/53095/3/BA%20KM%20_Otgonbayar%20Telmuun_2023.12.10..pdf \|z Dokumentum-elérés