The pink tax and its implications a compared analysis.
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| Format: | Thesis |
| Kulcsszavak: | business law business marketing consumers' preferences economic law economic value economics managerial economics |
| Online Access: | http://dolgozattar.uni-bge.hu/53901 |
| Abstract: | Trade and marketing processes that are experienced every day in a such dynamic environment on the stores and markets nowadays is providing a differentiation on products and services that are consumed among men and women, the interesting fact is that within this intense dynamic of commerce, sometimes this differentiation is not perceived.In the present days, many of the products that are sold at supermarkets or convenience stores are differentiated among “masculine” and “feminine”, usually reflected on the tag “for men” or similar, more likely due to marketing strategies rather than a real composition or differentiation (ingredients, product or exclusivity), analog to the central idea on creating a generalized differentiation over a color thing, not really on a real statement on how a product is improved in order to have added value that is represented through the price, it is on this context where the economic and social phenomena known as the “pink tax” is born.On the daily routine, people might use a lot of products that are differentiated over gender, and this implicates that even though the product has the same function or represents the same utility, it can be more expensive. This price differentiation is mostly found on hygiene products, health, or beauty, nonetheless, within the pink tax hypothesis, we can think that this usually represents a higher tax burden for women rather than it is for men, not to mention that this impact could be higher considering the number of women that live within the same household.On synthesis, the pink tax is a new form of undermine the purchase power of persons; it has become an issue that is constantly draining the money out of the households and the most concerning issue is that on most of the cases, people is not noticing it, it remains invisible or at least can be ignored by the customers and it is reducing consumer’s surplus and its generating discomfort for the target population. In the middle of all this commotion that is caused by the mere idea that companies are generating specialized products for women in terms of their composition or specialization, it is possible to realize that this is just a marketing idea that they have sold to us, but there is no real added value to these products. In fact, we can notice that there is an enhancement of information asymmetries that are affecting customer’s budgets and that are affecting worldwide markets. The aim of this study is to clarify whether it is actually possible to find the pink tax on everyday supermarkets and how different this tax is among the products. |
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