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The application of Markov chains in management science with special reference to the Brand Switching Model

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Bibliographic Details
Main Author: Mészáros Krisztina
Other Authors: Nincs adat Nincs adat
Format: Thesis
Kulcsszavak:Könyvkiadás
Marketing
Márkaváltás
Online Access:http://dolgozattar.uni-bge.hu/54349
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