Imege Building of the Oxxo Energy Drink Brand-Rebuilding the strategy and image of Oxxo Energy Drink Company from a crisis situation considering the market characteristics , consumer behaviors and the competition on the Hungarian market
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Energy drink Image building Oxxo Consumer behaviours energy drink consumption |
| Online Access: | http://dolgozattar.uni-bge.hu/5468 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg5468 | ||
| 005 | 20160913140041.0 | ||
| 008 | 160505suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Tökölyi Anna | |
| 245 | 1 | 0 | |a Imege Building of the Oxxo Energy Drink Brand-Rebuilding the strategy and image of Oxxo Energy Drink Company from a crisis situation considering the market characteristics , consumer behaviors and the competition on the Hungarian market |c Tökölyi Anna |h [elektronikus dokumentum] |
| 246 | 1 | 1 | |a Az Oxxo energiaital márka imázs építése - Az Oxxo energiaital cég stratégiai újratervezése válsághelyzetből, a magyar piac és fogyasztási szokások vizsgálatának eredménye alapján |
| 246 | 1 | 1 | |a Image Building of the Oxxo Energy Drink Brand- Rebuilding the strategy and image of Oxxo Energy Drink Company from a crisis situation considering the market characterostics, consumer behaviours and the competition on the Hungarian market |
| 520 | 3 | |a In my thesis I would like to introduce the formulation of a new strategy, concentrating on the image building section. Considering that a company has some difficulties, how it is possible to rebuild the image from a crisis situation. The Hungarian energy drink market is different from the global one. Oxxo energy drink is a small player with limited resources and the strategy needs to be redesigned starting from a problematic situation. Consumer value and competitive advantage are needed, thus researching the consumers and the market is crucial in interest of a new marketing strategy. | |
| 695 | |a Energy drink | ||
| 695 | |a Image building | ||
| 695 | |a Oxxo | ||
| 695 | |a Consumer behaviours | ||
| 695 | |a energy drink consumption | ||
| 700 | 1 | |a Papp Judit |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/5468/1/Dissertation_Anna_Tokolyi.pdf |z Dokumentum-elérés |