The transformation of food retail Analysing the influence of automated commerce on traditional stores, supermarkets, and e-commerce platforms
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | automation Covid-19 customer behavior e-commerce food industry retail |
| Online Access: | http://dolgozattar.uni-bge.hu/55026 |
| Kivonat: | The transformation of food retail, especially amidst the COVID-19 pandemic, has drawn significant attention due to its impact on consumer behavior and industry dynamics. Traditional stores, supermarkets, and e-commerce platforms have all witnessed shifts in their roles and consumer preferences, with the growth of e-commerce notably altering the landscape. Factors such as perceived risk, convenience, and technological advancements have fueled the adoption of online grocery shopping, a trend further accelerated by the pandemic-induced lockdowns and safety concerns. As someone with firsthand experience in traditional food retail, the researcher is motivated to go deeper into this evolving market, extending the study to encompass e-commerce as well. The change in digital food shopping during the pandemic has led to speculation about its enduring popularity beyond the crisis, potentially replacing physical shopping habits. However, understanding how consumers perceive and navigate the integration of offline and online channels is essential. Factors like e-service quality, consumer satisfaction, and attitudes towards websites shape consumer behavior in e-commerce settings. The convergence of digital technologies has blurred the boundaries between offline and online retail, posing challenges and opportunities for both traditional retailers and e-commerce platforms. The study aims to address several key research questions, including the changing roles of traditional and e-commerce channels post-crisis, the impact of e-commerce growth on consumer behavior, and the persistence of digital food shopping popularity post-pandemic. Additionally, the research seeks to explore consumer perceptions of the integration of offline and online channels, the future reception of e-commerce, and the influence of digitalization on retail channel boundaries. To analyze these dynamics and consumer behavior comprehensively, the study will employ a mixed-methods approach combining qualitative interviews with a directors of major supermarket chains and quantitative questionnaire surveys. Qualitative insights will provide strategic perspectives and operational insights, while quantitative data will offer a deeper understanding of consumer behaviors, perceptions, and preferences within the food retail context. |
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