Examination of trends and challenges of Hungary’s event industry
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | business to business Challanges of event industry event organizing event trends Hungarian event industry |
| Online Access: | http://dolgozattar.uni-bge.hu/55112 |
| Kivonat: | In the research the main goal is to provide a general overview of nowadays’ event industry, listing the opportunities, trends, difficulties and challenges surrounding it. Among the sub-themes supporting the specific research goal are elements such as highlighting the relevance of brand building and building a suitable marketing strategy in this area, presenting future professional opportunities and forecasts based on studies and surveys, and furthermore, to offer a guide for the future generation and for newcomers to the profession about the sector. |
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