Exploring European Destination Branding for Enhancing Georgia's Tourism Industry
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | destination branding Destination Promotion Georgia tourism tourism marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/55206 |
| Kivonat: | Destination branding plays an important role in attracting tourists to specific locations. This research paper explores destination branding in Georgia and Europe and tourism marketing through different approaches: incorporating literature review, focus group discussions, experimental research via Instagram questionnaires, and interviews with various people such as the Georgian National Tourism Administration (GNTA) marketing department representative. The paper aims to provide insights into successful destination branding strategies, identify unique selling points of destinations, understand the challenges faced in attracting tourists and comparing successful marketing campaigns used in west to help Georgian tourism grow. Through a comprehensive analysis, it becomes evident that destination branding consists of perception, experience, and strategic communication. By leveraging digital platforms, social media, and innovative marketing initiatives, destinations can effectively position themselves in the global tourism market and create compelling narratives that resonate with travelers. |
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