Customer Centricity in the Insurance Industry – Introduction to the Customer Centric Model and its Implementation at the Generali Insurance Company

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Bibliographic Details
Main Author: Ilics Mercédesz
Other Authors: Papp Judit
Format: Thesis
Kulcsszavak:Customer Centricity
CRM
Insurance industry
Online Access:http://dolgozattar.uni-bge.hu/5528

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