Analysing companies’ content marketing and storytelling in newsletter A case study of Eastern Europe Bosch Professional Power tools newsletter marketing
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| Format: | Thesis |
| Kulcsszavak: | content marketing Digital marketing email marketing Newsletter storytelling |
| Online Access: | http://dolgozattar.uni-bge.hu/55659 |
| Abstract: | In the contemporary digital landscape, newsletters hold considerable significance in engaging customers, disseminating exclusive offerings, and establishing brand distinctiveness. For companies like Eastern Europe Bosch Professional Power tools, challenged by limited flexibility in offering discounts or sales, the utilization of content marketing becomes instrumental in enhancing the efficacy of their newsletters. This research focuses on identifying optimal approaches for enhancing newsletters through visually appealing graphics, compelling copywriting, and the incorporation of storytelling elements. While storytelling captivates interest, an excessive emphasis on narratives may distract readers seeking product-related information. Hence, striking a balance between engaging visuals and concise, impactful content becomes pivotal in ensuring the effectiveness of newsletters. This strategic alignment serves as a prudent step for companies aiming to fortify their brand identity and foster deeper connections with their audience, while maintaining a judicious use of storytelling techniques. |
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