How Chinese company use WeChat to be communicating and marketing with Chinese people who living in Hungary
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | communication marketing Overseas Marketing Social media |
| Online Access: | http://dolgozattar.uni-bge.hu/55671 |
MARC
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| 005 | 20240715101528.0 | ||
| 008 | 240715suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Sun Ming | |
| 245 | 1 | 0 | |a How Chinese company use WeChat to be communicating and marketing with Chinese people who living in Hungary |c Sun Ming |h [elektronikus dokumentum] |
| 520 | 3 | |a In the wave of globalization in the 21st century, digital marketing has become one of the key strategies for companies to go global. The rise of social media, especially platforms such as WeChat, has reshaped the way companies communicate with global consumers. The purpose of this paper is to explore how overseas Chinese companies can market and communicate with local Chinese through WeChat. It also summarizes the common marketing schemes used by overseas companies through survey questionnaires and case studies. | |
| 695 | |a communication | ||
| 695 | |a marketing | ||
| 695 | |a Overseas Marketing | ||
| 695 | |a Social media | ||
| 695 | |a WeChat | ||
| 700 | 1 | |a Papp dr. Vanda |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/55671/1/How%20Chinese%20company%20use%20WeChat%20to%20be%20communicating%20and%20marketing%20with%20Chinese%20people%20who%20living%20in%20Hungary.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/55671/2/Sun%20Ming.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/55671/3/Sun%20Ming_BA%20KM%20angol%20b%C3%ADr%C3%A1lati%20lap%20BELS%C5%90.pdf |z Dokumentum-elérés |