Insight into the marketing process of Etele Cinema
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| Format: | Thesis |
| Kulcsszavak: | business marketing cinema marketing marketing plan marketing research |
| Online Access: | http://dolgozattar.uni-bge.hu/55854 |
| Abstract: | My thesis focuses primarily on the marketing of Etele Cinema. As a newly established smaller company, it is more challenging to compete with large competitors. For this reason, I will explain what marketing tools they used from the beginning, with the help of which they became more and more popular in just two years. At the beginning of my thesis, I emphasize that I have been working there almost from the beginning, so I have seen the development of its marketing. In the literature section, I mainly explain the 4p's and 7ps parts in the marketing mix section.In my thesis, by analysing interviews with professionals working in the cinema and preparing a questionnaire, I would like to present more clearly what marketing tools were used to build the cinema and what are the possible advantages or areas to be developed. |
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