Vogue Visual Storytelling Unraveling Cultural Influences and Consumer Perceptions
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| Format: | Thesis |
| Kulcsszavak: | communication Consumer Perceptions Cultural Influences fashion International Marketing media Visual Storytelling |
| Online Access: | http://dolgozattar.uni-bge.hu/56605 |
| Abstract: | This thesis explores the significant impact of visual storytelling in the context of Vogue U.S., a trailblazing presence in the fashion business since its establishment in 1892. This study seeks to critically assess the influence of Vogue on customer perceptions by examining the mechanics of narrative and its power to affect cultural viewpoints and daily lives among individuals from varied backgrounds. This research examines the cultural influences created by Vogue's visual tales using a combination of cultural studies, rhetorical analysis, and narrative paradigms. The primary focus is on comprehending the various aspects of culture as they are represented in the fashion industry, as well as the mental aspects of visual communication. An examination of Vogue's visual narratives in the fashion and beauty context through content analysis provides the main evidence, supported by case studies and genuine examples. The critical examination involves the analysis of existing theories in visual communications, including those pertaining to brand positioning and the psychological impact of color. The research aims to enhance fashion media-related curriculums and offer significant insights to editors and experts in the industry, driven by a strong interest in editorial work and the visual appeal of influential periodicals such as Vogue. This research seeks to enhance our comprehension of the complex relationship between media, culture, and consumer perceptions in the fashion industry by examining Visual Storytelling and Cultural Influences. |
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