Customers' intention in using Fintech services in Vietnam post-Covid-19 pandemic
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| Format: | Thesis |
| Kulcsszavak: | covid 19 customer intention fintech Mobile Payment technology acceptance model Vitenam |
| Online Access: | http://dolgozattar.uni-bge.hu/56709 |
| Abstract: | The study emphasizes the significance of examining customers' intention towards utilizing Fintech services in Vietnam after the Covid-19 pandemic. The goal of this study is to provide significant insights into consumer motivations and preferences surrounding Fintech adoption by analyzing factors affecting the intention of Fintech’s users included Perceived Usefulness, Perceived Ease of use, User Innovativeness, Perceived Trust, Perceived Risks, Social Influence based on the proposition of Technology Acceptance Model (TAM). |
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