How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
Elmentve itt :
Szerző: | Jin Yipei |
---|---|
További közreműködők: | Kozák Dr. Tamás |
Dokumentumtípus: | Diplomadolgozat |
Kulcsszavak: | advertising consumer behaviour Digitization e-commerce Social media |
Online Access: | http://dolgozattar.uni-bge.hu/57311 |
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Hasonló tételek
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: Zhao Shiqi -
The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
: Ewusi-Ansah Paulina -
The user-friendliness of digitalization affecting the advertisements and the purchase process of products in pharmacies in Hungary
: Fehér Norbert -
Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
: Jargalsaikhan Dulguun -
An Evaluation on How Consumer Behaviour is Influenced by Social Media
: Lee Songyi