APA (7th ed.) Citation

Darab Szonja & Sarkadi Katalin. Understanding generational differences in digital consumer behavior: The role of generalizations.

Chicago Style (17th ed.) Citation

Darab Szonja and Sarkadi Katalin. Understanding Generational Differences in Digital Consumer Behavior: The Role of Generalizations.

MLA (8th ed.) Citation

Darab Szonja and Sarkadi Katalin. Understanding Generational Differences in Digital Consumer Behavior: The Role of Generalizations.

Warning: These citations may not always be 100% accurate.