Understanding generational differences in digital consumer behavior the role of generalizations
Elmentve itt :
Szerző: | Darab Szonja |
---|---|
További közreműködők: | Sarkadi Katalin |
Dokumentumtípus: | Diplomadolgozat |
Kulcsszavak: | Consumer behavior Customer Journey Decision-Making Process digitalization e-commerce Generalization generation Purchasing purchasing processes technology |
Online Access: | http://dolgozattar.uni-bge.hu/57362 |
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Hasonló tételek
-
Buying behavior differences of the generations, in case of green fashion
: Scheiling Katalin -
The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
: Királyfalvi Dóra -
Understand the role of social media on consumers to choose sustainable tourism products
: Szikhardt Eszter -
The different generations' commitment to organisational culture
: Baranyi Hajnalka -
Digital Panic - Understanding the Dynamics of Bank Runs and Regulations in the Digital Sphere
: Nagy Réka