The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z

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Bibliographic Details
Main Author: Pham Hoang Thanh Xuan
Other Authors: Németh Dr. Patrícia
Format: Thesis
Kulcsszavak:advertisement
Emotional influence
impact
materialism
Vietnamese Gen Z
Online Access:http://dolgozattar.uni-bge.hu/57379