Rebranding Strategies A Comprehensive Analysis of Organizational Transformation and Consumer Perception
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| Format: | Thesis |
| Kulcsszavak: | brand extension brand strategies case study image Lego rebranding |
| Online Access: | http://dolgozattar.uni-bge.hu/57429 |
| Abstract: | As the 21stcentury’s corporate landscape unfolds, it is becoming increasingly apparent that getting attention for brands is more difficult than ever. Competition is at an all-time high. Brands need to keep up with the rapidly changing markets to get the slightest bit of attention, and keeping a prominent level of recognition is even more difficult than acquiring it.Alongside a questionnaire aimed at the public's opinion on rebrands, the research also includes a case study of Lego’s rebranding effort from the 2000s to understand rebranding from both a company’s internal point of view as well as the public's perception regarding rebrands. |
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