Rebranding Strategies A Comprehensive Analysis of Organizational Transformation and Consumer Perception
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | brand extension brand strategies case study image Lego rebranding |
| Online Access: | http://dolgozattar.uni-bge.hu/57429 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
|---|---|---|---|
| 001 | dolg57429 | ||
| 005 | 20250325112321.0 | ||
| 008 | 250325suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Pilter Bence | |
| 245 | 1 | 0 | |a Rebranding Strategies |b A Comprehensive Analysis of Organizational Transformation and Consumer Perception |c Pilter Bence |h [elektronikus dokumentum] |
| 520 | 3 | |a As the 21stcentury’s corporate landscape unfolds, it is becoming increasingly apparent that getting attention for brands is more difficult than ever. Competition is at an all-time high. Brands need to keep up with the rapidly changing markets to get the slightest bit of attention, and keeping a prominent level of recognition is even more difficult than acquiring it.Alongside a questionnaire aimed at the public's opinion on rebrands, the research also includes a case study of Lego’s rebranding effort from the 2000s to understand rebranding from both a company’s internal point of view as well as the public's perception regarding rebrands. | |
| 695 | |a brand extension | ||
| 695 | |a brand strategies | ||
| 695 | |a case study | ||
| 695 | |a image | ||
| 695 | |a Lego | ||
| 695 | |a rebranding | ||
| 700 | 1 | |a Kovács Dr. András |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57429/1/Pilter_Bence_Thesis.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57429/2/BA%20KM%20angol%20b%C3%ADr%C3%A1lati%20lap%20BELS%C5%90_Pilter_Bence_Kov%C3%A1cs_A.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57429/3/Pilter%20Bence_angol%20b%C3%ADr%C3%A1lat.pdf |z Dokumentum-elérés |