How the Artifical Intelligence changed the Marketing Research as an Institution

Elmentve itt :
Bibliográfiai részletek
Szerző: Oláh Sándor
További közreműködők: Orosz Pál
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:21th century
analysis
quantitative research
research methodology
strategic planning
strategy
Online Access:http://dolgozattar.uni-bge.hu/57536

MARC

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520 3 |a In this section, I will do my conclusions, and highlight in a shorter version what I learned, experienced and what I think of the beforementioned parts from my thesis. The evolution of artificial intelligence (AI) has significantly reshaped various sectors, with market research emerging as one of the most dynamic beneficiaries of this transformative technology. From its theoretical underpinnings to practical applications, AI's trajectory highlights a profound shift in how businesses approach data, insights, and decision-making. This conclusion consolidates the core ideas around the integration of AI in market research, while addressing its theoretical framework, economic implications, and ethical considerations. 
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