Non-verbal communication and crisis management Case study of the 2019 Coca-Cola ad controversy in Hungary

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Bibliographic Details
Main Author: Nagy Lili
Other Authors: Merliot-Almássy Dr. Eszter
Format: Thesis
Kulcsszavak:case study
Coca-Cola
communication
crisis management
Cultural sensitivity
strategies
Online Access:http://dolgozattar.uni-bge.hu/57595

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