Non-verbal communication and crisis management Case study of the 2019 Coca-Cola ad controversy in Hungary
Elmentve itt :
Szerző: | Nagy Lili |
---|---|
További közreműködők: | Merliot-Almássy Dr. Eszter |
Dokumentumtípus: | Diplomadolgozat |
Kulcsszavak: | case study Coca-Cola communication crisis management Cultural sensitivity strategies |
Online Access: | http://dolgozattar.uni-bge.hu/57595 |
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