Effectiveness of Influencer Marketing on Instagram Micro and Macro Influencers’ Effect on Brand loyalty and Purchase Intentions

Factors Influencing Hybrid Work Model Effectiveness
‌: Dao Ngoc Anh

Social media psychology and its influence on Instagram users' travel inspiration
‌: Kovach Olga

Influencers in Hungary and their social-psychological effects on young people
‌: Németh Eszter

A study of the effectiveness of key opinion consumers (KOCs) in influencer marketing on TikTok shop for electronics brands in Vietnam
‌: Tran Le Hoang

Corruption in government elections and its effects on the economy of Kyrgyzstan
‌: Duishonkul Kyzy Shirin

Influencer marketing egy influencer szermszögéből
‌: Pálinkás Szilvia Klaudia

Instagram as Millennials’ travel guide - To what extent does social media and influencers impact people’s holiday choices?
‌: Szentiványi Sára

The Impact of Micro-Influencer Marketing on the Consumer Behavior of Millennials on Sunscreen Products in Thailand
‌: Sephasert Saysavath

What is the Effect of Music on Purchasing Behavior?
‌: FAKHREDDINE YOUSSEF

Influencer Marketing
‌: Tömösközi Adél Zsuzsanna

Influencer Marketing
‌: Majkuth Bálint Rudolf

Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry
‌: Bayanjargal Purevjargal

Influencer Marketing in Hungary Exploring Origins, Growth and Implications for Brands and Companies
‌: Bránát Anna

The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists
‌: PUSPITA DYAH AYU

Influencer marketing - Empirikus kutatás az influencer marketing területén
‌: Szőke Boglárka

Influencer marketing - Az influencer marketing hatása a fogyasztókra - Az influencer marketing a közösségi médiában
‌: Jurászik Dávid

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Leveraging influencer marketing for sport nutrition supplement brands
‌: Karanyicz Sára

Sustainable influencer marketing
‌: Fehér Márton
Megjelent: (2022)

Instagram marketing és influencerek a közösségi médiában
‌: Brandlhofer Richárd

Examining the relationship between restaurant experience and brand loyalty intention
‌: Iabloncsik Jasmina-Bianca

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

The Influence of Memes in Political Marketing
‌: Csontos Márton

Factors that Influence the Purchasing Behavior of Cosmetics Products in Yemen
‌: Taher Buthina Abdulghani

Instagram az üzleti világban
‌: Ungvári Zsófia

Az Instagram globális térhódítása
‌: Daróczi Mercédesz

Online marketing és influencer marketing
‌: Sári Orsolya, et al.

Az Instagram, mint marketing eszköz vizsgálata a turizmusban
‌: Soltész Gréta

Az influencer marketing jövője
‌: Nyéki Judit

Influencer marketing a turizmusban
‌: Pop István Márk

Influencer Marketing a Szállodaiparban
‌: Véber Bianka

Influencer marketing az Instagramon
‌: Ropos Annamária

Influencer marketing, lovas influencerek
‌: Koncz Laura

Influencer marketing a szállodaiparban
‌: Véber Bianka

Effectiveness of product placement Investigation of relationship between product placement and purchase intension within the luxury market.
‌: Perger Attila

Effect of Sustainability on Brand Equity - A Comprehensive Overview of the Fashion Market
‌: Misik Rita