Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

Brand loyalty magic Inside Disney’s customer experience
‌: Pham Duong Hong Anh

Branding Loyalty - The Coca Cola Company
‌: Ács Nóra Ágnes

CustomAir Services – The key to customer satisfaction and loyalty in the aviation industry
‌: Rigó Krisztina

Examining the Effectiveness of Football Clubs Communication Strategies in Building and Maintaining Fan Loyalty
‌: Mora Gonzalez Pedro Antonio

The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs
‌: Nguyen Quoc Anh

Study on Comparing Published and Non-Published Loyalty Programs of Five Stars’ Luxury Hotels
‌: Málinger Daniella

Brand loyalty in case of restaurants is a result of emotion driven decision making
‌: Vincze Kinga Éva

The importance of hotel loyalty programs; presented through the IHG Rewards Club at InterContinental Budapest
‌: Tóth Ágnes Gabriella

Analyzing the implementation of a new loyalty program after the Marriott/Starwood merge – The case of Renaissance Amsterdam
‌: Kankulyová Laura

The impact of Domestics Logistics Services Quality on the E-shoppers’ satisfaction and loyalty in Vientiane, Laos
‌: Khammalavong Namatsa

Impacts of COVID-19 pandemic on aviation in the tourism industry
‌: Izsó Bernadett

Impact of Covid-19 pandemic on Hospitality and Aviation Industries
‌: Mammadov Elmikhan

Product Placement and Brand Building in Video Games
‌: Rigó Ferenc

The examination of consumer behaviour in Nike brand
‌: Horváth Roland

Cultural differences in brand image perception Luxury brands in Hungary,France and the United States
‌: Kraszkó Döníz

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

The Introduction of Brand Building of Small Businesses in the Hospitality Industry The Example of Local Hospitality Businesses in Košice, Slovakia
‌: Reiter Géza

How to improve the brand perception of AIESEC in BGE KVIK?
‌: Takács Eszter

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

Challenges ahead of the civil aviation industry
‌: Fodor Zsuzsa

Challenges Ahead of the Civil Aviation Industry
‌: Fodor Zsuzsa

Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry A Case Study of Pirelli
‌: Burger Peter, et al.
Megjelent: (2024)

Examining the Influence of Athlete Endorsements on the Value of a Brand
‌: Alanchis Bounbalamy

The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)
‌: Luong Huyen Anh

Lao people’s perception of local women’s wear fashion brands
‌: Xaymounvong Daophachanh

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

Examining guest perceptions of fine dining restaurants
‌: Fábry Ágnes

The operation, brand building and marketing tools of plastic-free groceries in Hungary
‌: Rudolf Rebeka Mónika

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

Enhancing Customer Satisfaction and Loyalty through Service Dominant Logic A Customer Journey Analysis of Pang Dong Lai Trading Group in the Omni-Channel Retail Landscape
‌: Liu Jintao

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin