Psychological approach in marketing and market research
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | advertising consumer behaviour marketing Neuromarketing psychology |
| Online Access: | http://dolgozattar.uni-bge.hu/57628 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg57628 | ||
| 005 | 20250325112648.0 | ||
| 008 | 250325suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Széchenyi Adél Mirtill | |
| 245 | 1 | 0 | |a Psychological approach in marketing and market research |c Széchenyi Adél Mirtill |h [elektronikus dokumentum] |
| 520 | 3 | |a The rationale behind my choice of topic was quite simple. Since my youth I have been interested in the field of psychology and the way we operate unconsciously as humans. I also decided to pursue this topic because I intend to study psychology, and I believed thar it would be an intriguing introduction to explore this field within my current studies. I believe that marketers in most cases use psychology a lot in advertising, in commercials and all sorts of issues that we consumers do not even consciously realise, to get us to choose their company, their product or their service. It was often a mystery to me what my decisions are based on. Was it conscious or was it completely unconscious? If it was subconscious, why did I choose it? Am I making an emotional or rational decision if it is conscious? And is that something I can influence? I considered this to be rather intriguing and I would be happy to do some research and write about it. | |
| 695 | |a advertising | ||
| 695 | |a consumer behaviour | ||
| 695 | |a marketing | ||
| 695 | |a Neuromarketing | ||
| 695 | |a psychology | ||
| 700 | 1 | |a Dr. Molnár Dr. Zsolt |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57628/1/Psychological%20approach%20in%20marketing%20and%20market%20research%20%283%29.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57628/2/Szechenyi_Adel_BA_KM_Eng.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/57628/3/BA%20KM%20angol%20bi%CC%81ra%CC%81lati%20lap%20KU%CC%88LSO%CC%8B_Sze%CC%81chenyi%20Ade%CC%81l%20Mirtill.pdf |z Dokumentum-elérés |