Enhancing Customer Satisfaction and Loyalty through Service Dominant Logic A Customer Journey Analysis of Pang Dong Lai Trading Group in the Omni-Channel Retail Landscape
Elmentve itt :
Szerző: | Liu Jintao |
---|---|
További közreműködők: | Bella Zsolt |
Dokumentumtípus: | Diplomadolgozat |
Kulcsszavak: | case studies China customer journey map customer loyalty customer satisfaction Hypothesis Testing Omni-Channel Pang Dong Lai retail SDL Service Dominant Logic supermarket value co-creation |
Online Access: | http://dolgozattar.uni-bge.hu/57641 |
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Hasonló tételek
-
CustomAir Services – The key to customer satisfaction and loyalty in the aviation industry
: Rigó Krisztina -
Milyen változást hoz a „service dominant logic” a marketingbe?
: Zsigmond Tibor
Megjelent: (2019) -
Crutial factors of customer satisfaction that can be used to maintain or enhance market share of a corrugted company
: Sajben Fanni -
Customer Loyalty and Loyalty Programs in the Hospitality Industry With Focus on Hotels' Profile and Location
: Hujber Dóra -
The improvement of Brunchcafé’s customer journey through online marketing
: Horváth Luca