Building a Competitive Marketing Strategy for Ezerszin Kft.
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | B2B marketing strategy customer relationship management Digital marketing Lean marketing plan Small business growth |
| Online Access: | http://dolgozattar.uni-bge.hu/57693 |
| Kivonat: | This thesis explores how Ezerszin Kft., a small family business specializing in postbox manufacturing, can develop a competitive marketing strategy to achieve sustainable growth. The study highlights the challenges faced by small businesses in resource-limited environments, such as restricted marketing budgets and intense competition, while examining the company's operational strengths and customer relationships. Using a combination of qualitative and quantitative research methods, the thesis provides insights into the current market position of Ezerszin Kft. and offers recommendations for strategic improvements. The findings aim to help the company enhance its market presence, expand its customer base, and build a foundation for long-term success. |
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