Influence of Environmental Social Media Advertising on Consumer Purchasing Behaior toward Sustainable Food and Beverage Products A Comparative Analysis Between Generation X, Generation Y and Generation Z in Cambodia

The user-friendliness of digitalization affecting the advertisements and the purchase process of products in pharmacies in Hungary
‌: Fehér Norbert

The Significance of Women in Performing Advertising Roles for Consumer Products in Ghana
‌: Thompson Ewureffe Orleans

The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
‌: Ewusi-Ansah Paulina

The impact of advertising on the purchasing habits of families.
‌: Sipos Farkas

Recombination of product properties for increased demand for sustainable packaging under Generation Z consumers
‌: Paulovics Ágnes
Megjelent: (2021)

Changes in consumer behaviour towards hotel products and services, focusing on gender trends
‌: Czifra Eszter

An exploratory study of the attitude of young vietnamese consumers toward the usage of sex appeal advertising in cosmetic category
‌: Luong Thi Hue

Consumers' attitudes towards being eco-conscious, foscusing on the influence of eco-friendly products on consumer buying behaviour
‌: Fabó Zsófia Stella

Zero waste in the food and beverage industry
‌: Aguirre-Szilágyi Ignacio

How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
‌: Jin Yipei

Exploring harmful effects of food and beverage jobs
‌: Mádi Virág

Attitudes towards digital advertisements- customer experience in social media
‌: Gur Réka

The approach of oil companies towards promoting sustainability and environmental friendliness
‌: Lőrincz Anett

The impact of painkiller advertising campaigns on consumers
‌: Kovács János István

An analysis of the environmental and economic effects of plastic pollution. Caused by handmade beverages in Taiwan
‌: Wu Fang-Yi

Cultural Patterns in Consumer Decision-Making for Food and Personal Care Products in Nigeria
‌: Ehigbai Emmanuel Olayinka

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

Feasibility Study of a Special Food and Beverage Establishment
‌: Wittmann Ádám

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z
‌: Pham Hoang Thanh Xuan

The Influence of Food Advertisements on Children's Dietary Choices.
‌: Jano Klea

Factors influencing the purchasing habits of the younger Vietnamese generation regarding Levi's® recycled fashion
‌: Nguyen The Kien

A Food and Beverage részleg bemutatása a Floresta Hotelben
‌: Pethő Rita

A study of Chinese and foreign hotel food and beverage services
‌: Duan Jiaxin

Food and beverage management in hotel restaurants in comparison with independent establishments
‌: Nyitrai Vanessza Szintia

The effect of online communication on the consumer behaviour of generation Y and Z
‌: László Balázs

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

Gendered Marketing How to Advertise Feminine Products to Men?
‌: Devecseri Fruzsina

Study of Hungarians’ attitudes towards sustainable lifestyle choices - focus on marketing efforts and generational attitudes
‌: Rédai Virág Patrícia

Analysing the implementation and communication of sustainability practices in Budapest hotels and the attitude of generation Z towards them
‌: Antal Stefánia Barbara

Consumer behavior towards online shopping of electronics in Hungary
‌: Völgyi Dániel

Factors that Influence the Purchasing Behavior of Cosmetics Products in Yemen
‌: Taher Buthina Abdulghani

A comparison of consumer behaviour of pet owners and pet parents with regards to pet food products
‌: Kocsor Kitti Krisztina

Research on the Impact of Huawei Advertising on Chinese Female Consumers
‌: Deng Jingfang

The presence of green marketing and consumers' environmental awareness in Hungary
‌: Hauzer Ágnes

Sustainability in food and beverages, focusing on sustainability indicators in restaurants { Budapest as an example}
‌: Ghannam Mohammad