Why is historical analogy employed in political crisis communication? A discourse analysis of Hungarian conservative political rhetoric between 2015-2024
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| Format: | Thesis |
| Kulcsszavak: | Discourse Analysis Hungary kríziskommunikáció Magyarország migration migráció Oroszország politikai kommunikáció Ukraine-Russia War Ukrajna |
| Online Access: | http://dolgozattar.uni-bge.hu/58653 |
| Abstract: | This secondary research examines why historical analogies are employed in political crisiscommunication, with a particular focus on the political discourse surrounding two key crises:The Ukraine-Russia War (Crisis 1) and the Migration Wave (Crisis 2). Using a qualitativeapproach, based on the Critical Discourse Analysis framework (CDA), the study examines and analyses twentyinterpretative speeches delivered by the Hungarian Prime Minister, Viktor Orbán. The researchdraws on the first and third dimensions of Norman Fairclough’s CDA framework, namelyTextual Analysis and Sociocultural Practice Analysis. This dual-level approach examines thelinguistic and rhetorical elements of the speeches, including the use of historical analogies andthe way they are strategically embedded in political discourse to serve specific political andideological functions. Ultimately, this research aims to uncover the potential motivations andunderlying mechanisms behind the employment of historical analogies in conservativediscourse strategy, particularly in crisis-related political communication by political leaders. |
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