The role of brand management in building customer loyalty

Customer Loyalty and Loyalty Programs in the Hospitality Industry With Focus on Hotels' Profile and Location
‌: Hujber Dóra

Brand loyalty in the case of Samsung
‌: Hankovszki Tamás Áron

CustomAir Services – The key to customer satisfaction and loyalty in the aviation industry
‌: Rigó Krisztina

The role of media strategies in building and sustaining personal brands in the digital age
‌: Sadovska Aryna

Branding Loyalty - The Coca Cola Company
‌: Ács Nóra Ágnes

Examining the Effectiveness of Football Clubs Communication Strategies in Building and Maintaining Fan Loyalty
‌: Mora Gonzalez Pedro Antonio

Garnering customer loyalty - physical shops, webshops, live commerce
‌: Endes Ádám Dániel

The role of social media in brand building in gastronomy – the case of Home of Franziska brunch restaurant
‌: Molnár Léda

Examining the relationship between restaurant experience and brand loyalty intention
‌: Iabloncsik Jasmina-Bianca

Enhancing Customer Satisfaction and Loyalty through Service Dominant Logic A Customer Journey Analysis of Pang Dong Lai Trading Group in the Omni-Channel Retail Landscape
‌: Liu Jintao

The role of team building on employee engagement a case of BASF Hungária Kft.
‌: Kelemen Dóra

Product Placement and Brand Building in Video Games
‌: Rigó Ferenc

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

Brand loyalty in case of restaurants is a result of emotion driven decision making
‌: Vincze Kinga Éva

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

Loyalty is Awesome - Creating the Ultimate Loyalty Program for Luxury Hotel Chains
‌: Nagy András Viktor

The operation, brand building and marketing tools of plastic-free groceries in Hungary
‌: Rudolf Rebeka Mónika

Building Brand Authority Through Educational Content Marketing Engagement Strategies in Short-Form YouTube Videos
‌: Hajeer dr. Ahmad

Organizational Change Management and Role of Managers in Change
‌: Al-Hajjar Ahmed Farah

The role of digitalization in retail with a focus on customer experience
‌: Hepke Viola

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin

Customer Relationship Management integrációja vállalatirányítási rendszerekbe
‌: Ihász Attila

The communication and community building of equestrian sport and its role in development of communication skills children with disabilities.
‌: Reinspach Kincső Maja

The importance of the proper management of the artistic identity; how to build a successful concert campaign
‌: Szabó Márton

Project Management in a Customer success-driven industry
‌: Torzsa Flóra

Brand management a gyakorlatban
‌: Cziklin Veronika

Brand - management a gyakorlatban
‌: Tóth Alexandra

Breaking Barriers and Building Narratives The Role of Female Filmmakers in Shaping Middle Eastern Media Discourse
‌: Al-Mbaidin Osaid Isam Moh'd

The role of city branding in tourism development in Kecskemét
‌: Irházi Emese

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

A startupok sikerének titka a digitális marketing és a brand building nézőpontjából
‌: Borbély Tamás Attila

Learning to build Guanxi The role of Chinese language and culture education in preparing foreign professionals for East Asian businesss practices
‌: Zagal-Kiss Balázs

The Introduction of Brand Building of Small Businesses in the Hospitality Industry The Example of Local Hospitality Businesses in Košice, Slovakia
‌: Reiter Géza