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The role of brand management in building customer loyalty

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Bibliographic Details
Main Author: Kulkenov Daryn
Other Authors: Hamsovszki Dr. Szvetlana
Umetalieva Alima
Format: Thesis
Kulcsszavak:branding
business marketing
customer loyalty
customer service
fogyasztói magatartás
management
marketing
márkahűség
márkázás
Online Access:http://dolgozattar.uni-bge.hu/58666
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