Laneige's Communication Strategies How Storytelling Drives Consumer Trust In Hydration-Focused Skincare
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | Brand Storytelling Consumer trust Dél-Korea Emotional Branding érzelmek fogyasztói magatartás kommunikációs stratégia kozmetikai cikkek Laneige Marketing Strategy üzleti kommunikáció |
| Online Access: | http://dolgozattar.uni-bge.hu/58714 |
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