Teslas pricing strategy and its economic impact on market demand

Saved in:
Bibliographic Details
Main Author: Molnár Vendel Bendegúz
Other Authors: Balog Viktória
Horváth-Csikós Dr. Gabriella
Format: Thesis
Kulcsszavak:autóipar
árképzési stratégiák
cégadatok
cégalapítás
company formation
electronic vehicles
elektromos autó
fogyasztói piac
gazdasági mérlegelés
pricing strategy
Online Access:http://dolgozattar.uni-bge.hu/58720
Description
Abstract:This thesis investigates Tesla’s influence on the transformation of the global automotive industry, with particular attention to international economic impacts, technological innovation, and sustainability-driven strategies. Tesla’s emergence as a major player in the electric vehicle (EV) sector has disrupted traditional automotive manufacturing and accelerated the global transition towards clean energy solutions. The study explores how Tesla’s expansion, international production facilities, and strategic market entries have reshaped global competition and altered the balance of power among major automakers. Special focus is given to Tesla’s financial growth patterns, supply chain management, and international trade considerations, especially in relation to its operations in key markets such as the United States, China, and Europe. Additionally, the thesis examines the challenges Tesla faces from emerging competitors, particularly Chinese EV manufacturers, and the impact of government regulations and economic incentives on the global EV market. By analyzing Tesla’s strategic positioning, international growth trajectory, and broader economic effects, this research highlights the company’s significant role in the evolving global economy and the ongoing transformation of the transportation and energy sectors.